IT'S NICE THAT x SPOTIFY

Visual Identity, Campaign, Music

An ongoing collaboration with Spotify and It’s Nice That to create distinctive visual identities for Spotify’s editorial playlists.

Each playlist identity is designed to reflect its unique cultural mood and audience, while also feeling part of a broader editorial family. We explore bold typography, illustration, and motion to give every playlist a recognisable character that connects directly with listeners.

Working closely with Spotify’s editorial team, the project balances consistency with creativity.