OTHER WINES

Brand Identity, Strategy, Motion, Packaging

OTHER believes in a wine world that is as rich and varied as the people who make and enjoy it, creating a space where stories of lesser known regions and independent spirit can thrive. 

The brand aims to bridge the gap between unsung vineyards and those seeking more than the ordinary, inviting a new generation to be bold, be curious and drink the unexpected.  

We developed OTHER's re-brand, including strategy & copywriting, as well as web and zine design. This project was featured in multiple online publications, including It’s Nice That and The Brand Identity. As we shared with them “The core pillar of the project was to create something that was “perfectly imperfect”, and feels like it was made by a human hand. Sitting at its centre is its wordmark. Fluid letterforms are conjoined and stretched, resulting in a dynamic design that comes to life when animated, and directly references the product it’s selling. “The whole identity stems from the logo, which has this fluid DIY essence to it that reflects some of the small vineyards and family-run places the wine is from.”

The Team: Beatriz Cóias, Grace Steite, Joana Esteves, Zach Bishop, Illustrations by Helen Rabbitte, Photography by Jacob Mcfadden, Typeface by Ohno Type