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IT'S NICE THAT x CONRAN SHOP
Art Direction, Motion, Installation
In collaboration with the INT team, we art directed a series of artworks by six future-facing creatives, each reimagining iconic design classics as never-before-seen virtual creations where the digital and physical collide.
For The Conran Shop’s AW22 collection, these reinterpretations transformed familiar objects into surreal digital counterparts, from dancing coat stands to flammable chairs and beyond. Presented as part of the immersive installation Meet Me in the Metaverse, the project explored how iconic furniture can transcend material limitations and live anew in a virtual dimension.
The result was a playful yet thought-provoking showcase of how design heritage can be re-examined through digital innovation, opening up a conversation about the boundless possibilities of creativity in virtual space.
The Team: Beatriz Cóias INT team: John Muleba
