INSTITUTE OF CONTEMPORARY ARTS

Brand Identity, Social, Digital

To mark the ICA’s 75th anniversary, we developed a new visual identity and campaign that captured both its history and forward-looking spirit. At the heart of the identity is a logo constructed from distinct geometric forms. These parts connect but remain intentionally composite,  a reflection of the ICA as an inclusive platform where diverse voices, disciplines, and perspectives coexist. The design suggests openness, participation, and progression, echoing the institution’s role as a hub for contemporary culture. The campaign extended this idea into a flexible visual system, allowing the anniversary to be celebrated across digital, print, and physical spaces while keeping the ICA’s values at the center.

The Team: Chris Chapman, David Kolbusz, Rebecca Lewis, Beatriz Cóias. Typeface: ICA Maxi by Dinamo, Animation: Jack Collis, Photography: Philip Vile.