FIORUCCI

Branding, Apparel, Packaging

For the relaunch of the iconic fashion house Fiorucci, we worked across multiple brand touchpoints to bring its playful spirit into a new era.

Our collaboration included branding the in-store café, designing signature patterns for staple t-shirts and trousers, and developing packaging and tags that extended the Fiorucci identity into every detail.

By uniting these elements through a cohesive visual language, we reinforced the brands reputation as a bold, unconventional brand that blurs the line between fashion, culture, and lifestyle.